In a recent update by Google, when you surf the web, Google has saved all the activities (webpages, Search pages, Search keywords) as a web history in your Web History. You can prevent your web search activities being saved in the Google web history. There are two options to select if you don’t want to store or to allow Google to save your web history. There are many reasons to save the user’s activities by Google. Google needs to improve the user’s search experience as well as advertiser & publishers experience so that it uses your search data & web activities to show what you want to search for. Google used all these data to personalize the search results in Google Search.
1. Firstly, you need to Login into Google web history using this direct link – Google Web History
2.You can select you preference Pause or Resume. If you don’t like that Google has not been saved your search activities or others then you should use to click on Pause Button. Later you can click on Resume Button to start the tracking again.
To know more about the Search Personalization by Google, refer the following Google Support Article –
Click Here to Refer Search History Personalization